The analyses are conducted with Model 4 (Figure 2) in PROCESS plugin in SPSS. Hypothesis 2e: NPD Process mediates the relationship between IT Capability and NPD E fficiency. Hypothesis 2d: NPD Process mediates the relationship between IT Capability and NPD Effectiveness. Hypothesis 2c: A higher level of NPD Process leads to a higher level of NPD Efficiency. Hypothesis 2b: A higher level of NPD Process leads to a higher level of NPD Effectiveness. Hypothesis 2a: A higher level of IT Capability leads to a higher level of NPD Process. Hypothesis 1b: A higher level of IT Capability leads to a higher level of NPD Efficiency. Hypothesis 1a: A higher level of IT Capability leads to a higher level of NPD Effectiveness. Accordingly, the hypotheses are formulated as follows: Depicted from the operational conceptual model, NPD Performance is measured by two distinct sub-constructs (NPD Effectiveness and NPD Efficiency).
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